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ShareBuilder
ShareBuilder Fast Facts:
 
Innovative easy to use  investing service
 
No account minimums 

No minimum  investment 

$2 per recurring  transactions 
($1 for  custodial accts) 

Invest at your own pace and budget

 

 

 

Investing 101
This is the best kept secret of investing in stocks and no Wall Street broker will ever tell you about it......

You think you'd like to own a piece of McDonald's, the Gap, Kellogg's, IBM, Hershey's, Sara Lee, AT&T, or your local utility company and get back some of those dollars you've spent on their products and services in dividends, but you can't afford the big expense of buying 100 shares and paying high commissions to a broker? Relax, here's the best kept secret in the investing game that can have you playing the market with the high rollers without having to sell your soul or your first-born child to get into the game.

You can make use of a DRIP - a dividend reinvestment plan. DRIPs are the best kept secret that no stockbroker will ever tell you about. They have been around for more than 50 years and are the smartest move you can make toward getting rich the slow and easy way on a few dollars a month. Once you own stock in company, the transfer agent, usually a bank, will take your dividends and use them - reinvest them - to buy more shares of stock for your account. You don't buy the additional shares through a stockbroker, so you don't pay a commission for the purchase.

Many companies require that you buy your first share of stock from a broker, for which you have to pay a commission, and you must have the stock sent directly to you. If you don't request that when you place the order for the stock, the brokerage firm will hold the stock in an account for you and keep it listed "in street name," meaning in the name of the brokerage house. And if it's not in your name, you can't use a DRIP. It takes about 5 to 10 business days for this transaction to be settled through a transfer agent, which is usually a bank that handles the documents and paperwork for the brokerage firm and the corporation.

Over 900 companies have established these investment plans for shareholders, and many utility companies make this service available to their local rate payers, without going through a stockbroker; see table below for some of the more well-known companies that offer DRIPs. The drawback is the amount of paperwork you will find filling up your mailbox each quarter and at the end of the year.

Here's some advise if you're thinking of using a DRIP:
  1. Start small. Choose one or two stocks for companies that are familiar to you.
  2. Invest where you spend. Don't look for exotic stocks in strange industries that you don't understand, like biochemical technology or genetic engineering. 
  3. Consider the various products you use in your daily life. What kind of car do you drive? What toothpaste do you use? Where do you do your banking? If you are willing to buy these products, why not buy their stocks? 
  4. Some utility companies allow their customers to invest directly in their company stock for a minimum of $250 without even using a stockbroker for the first buy. You know you will always pay the gas and light bill, so why not get back some of that money by investing in stock.

 

 

 

 

 

 

 

 


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